What it is: Samsung's Bluetooth tag, running on SmartThings Find — the Galaxy-only crowd network. The longest battery claim in mainstream item tracking, and the only one of the big three with a hole in it.
The specifications, as Samsung publishes them
| Battery | Replaceable CR2032, one cell. Samsung states up to 500 days. |
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| Water and dust | IP67, rated based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. |
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| Bluetooth | BLE v5.3, up to 120 m stated range. |
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| UWB | Present, for close-range precision on UWB-enabled Galaxy devices. |
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| Dimensions and weight | 28.8 × 52.44 × 8.0 mm, 13.75 g. |
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| Compatibility | Galaxy smartphones or tablets with Android 9 or higher; UWB-enabled Galaxy devices for UWB features. |
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| Network | SmartThings Find — Galaxy devices only. |
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| Attachment | Built-in hole. |
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The requirement that catches people out
This needs a Galaxy phone, not just an Android phone. Samsung states the requirement as Galaxy smartphones or tablets running Android 9 or higher, with UWB features needing a UWB-enabled Galaxy device.
A Pixel, a OnePlus, a Motorola or a Nothing phone cannot set one up, whatever the packaging implies about Android compatibility. It is the most commonly returned purchase in this category.
If you are on non-Samsung Android, buy a Google Find Hub tag instead — those are here.
Three-year cost of ownership
The live price above, plus two CR2032 cells over three years at Samsung's stated 500 days each. Call it the tag price plus two dollars.
No subscription at any tier, no paid features, nothing to decline. Samsung carries SmartThings Find at no charge, and because there is no recurring data cost to recover there is nothing for Samsung to charge for.
What it does better than an AirTag
Battery. 500 stated days against Apple's “more than a year”. Roughly sixteen months, and the longest figure in mainstream item tracking.
Attachment. It has a hole. An AirTag does not, so every AirTag on a keyring is an AirTag plus a three-dollar shell. Small, and genuinely satisfying.
Published specifications. Samsung publishes range, dimensions, weight and Bluetooth version. Apple publishes none of those for the AirTag. That is a difference in disclosure rather than capability, but it is a point in Samsung's favor.
What it does worse
Network size. SmartThings Find includes Galaxy devices only. Apple's Find My is built from essentially every iPhone. Both are large; Apple's is larger, and in a thin crowd that is the difference between a report and silence.
Physical size. At 28.8 × 52.44 × 8.0 mm and 13.75 g it is the largest mainstream tag. On a keyring that is fine; in a wallet it is not, and in a small bag pocket it is noticeable.
Platform lock. Worse than the AirTag's, because it needs Samsung specifically rather than a whole ecosystem. Switch from a Galaxy to a Pixel — not even leaving Android — and your SmartTags stop being useful.
Who should buy it
Galaxy phone owners. It is the best tag for a Galaxy and it is not close: the longest battery, UWB precision on your own hardware, a hole for the keyring, and no subscription.
Who should skip it
Anyone without a Galaxy. Including other Android users. It will not pair. This is the single most important sentence on this page.
Anyone who might leave Samsung. Even a move to another Android phone makes these tags useless. A dual-network Chipolo or Pebblebee survives any platform change.
Anyone tagging a wallet. Too big. Buy a card tracker.
Anyone whose main problem is finding things indoors. Buy the loudest tag you can — Pebblebee states 130 dB and Chipolo about 125 dB — because the alarm does that job, not the map.
The alternatives, named
Chipolo LOOP — works on Find Hub as well as Find My, louder, has a loop, and survives you changing phone. Shorter battery and no UWB.
Motorola Moto Tag — Find Hub with UWB and a replaceable coin cell, so it works on any Android rather than only a Galaxy.
Pebblebee Clip 5 — the loudest option at a stated 130 dB, rechargeable, dual-network. IP66 rather than IP67.